“I think especially now that social science is becoming much more interested in communicating our research to public audiences, some of those methods are going to be much, much more effective than the kind of academic writing and report-type writing that has been the traditional method of communication. …

“I don’t know if the researchers will actually become film-makers rather than thesis writers, but I think there is an increasing development in that area. One of the things I foresee is increasing amount of collaboration with artists. I think there are very exciting possibilities for work with participatory artists developing participatory art projects that help us to communicate social science research outside academia. But sensory ethnography findings in particular, because I think some very interesting possibilities could develop there.”

-Sarah Pink

What is sensory ethnography? 2011. United States of America: Professor of Social Sciences, Loughborough University